Marketing Insights to Grow Your Business

When it comes to ranking in Google’s local 3-pack (also called the "map pack"), most home service businesses focus on total review count. That matters — but what matters more is how often you're getting new reviews.

Every business gets a bad review now and then. But when they pile up, go unanswered, or catch you off guard, it becomes more than a one-off issue — it becomes a review crisis.

Technicians are the face of your company. They build trust in-person — and they’re your most powerful asset for generating consistent, authentic 5-star reviews.

When a homeowner searches "AC repair near me" or "emergency plumber," they’re not just looking for a service. They’re looking for someone they can trust to show up on time, do the job right, and stand behind the work.

In this post, we’ll walk through five of the most common PPC mistakes we see — and how to fix them before they cost you more jobs and more money.

Thinking about expanding into a new city or suburb, but not sure if there's enough demand? Don't guess. Use PPC to test it first.

If you're running Google Ads for your home service business, you're probably wondering: should I bid on my own name?

If you’ve ever had your team waste hours on low-quality calls, you’re not alone. The good news? You can qualify leads before they call by being more strategic with your PPC setup.

In this guide, we’ll show you how to set up a Google Ads campaign designed for one thing: converting high-intent searchers into paying customers.