Why Review Velocity Is the Secret to Ranking in the Map Pack
When it comes to ranking in Google’s local 3-pack (also called the "map pack"), most home service businesses focus on total review count. That matters — but what matters more is how often you're getting new reviews.
This is called review velocity, and it’s one of the most underappreciated local SEO signals.
Here’s why it matters and how to maintain steady momentum.
What Is Review Velocity?
Review velocity is the frequency and consistency of new reviews over time.
Instead of asking:
"How many reviews do we have?"Ask:"How many new reviews did we get this week? This month?"
Google uses this as a freshness signal. A business getting regular feedback looks more active, more relevant, and more trustworthy.
Why Velocity Beats Volume
Let’s compare two businesses:
- Company A: 200 reviews total, but none in the past 3 months
- Company B: 75 reviews total, but 15 in the last 30 days
In many cases, Company B will outrank Company A, because:
- Recency shows relevance
- Google values businesses that appear engaged
- Customers trust fresh reviews more than old ones
How Velocity Impacts Local Pack Rankings
Google wants to show the best, most trustworthy, currently active businesses to searchers.
A steady stream of reviews signals:
- Healthy customer volume
- Good post-service engagement
- A living, breathing business
Combined with a strong Google Business Profile and accurate NAP (Name, Address, Phone), velocity can tip the scales in competitive markets.
How to Increase Review Velocity (and Sustain It)
- Make the Ask Part of Your Job Process
Techs should ask every satisfied customer on-site. Every time. - Automate the Follow-Up
Use review request tools that send a text or email after each completed job. - Create a 30-Day Review Sprint
If reviews have stalled, run a short campaign with:
- Team incentives
- QR code cards
- Daily check-ins
- Focus on Service-Specific Reviews
Encourage customers to mention the service (e.g., "water heater repair") so reviews support SEO goals too.
Track Velocity Over Time
Use your review platform or CRM to track:
- Reviews per week/month
- Review source (Google, Yelp, etc.)
- Star average and keywords used in reviews
Create a velocity goal (e.g., "10 new Google reviews per month") and build KPIs around it.
Conclusion
Review volume builds your foundation. Review velocity is what keeps you climbing.
If you want to stay visible in the map pack and earn more clicks from local searchers, make steady reviews a non-negotiable part of your marketing ops.
