You Deserve More Reviews Than You’re Getting
If you’re running a great service business, there are probably dozens of happy customers every week who would gladly leave you a 5-star review, if you asked them the right way.
The problem isn’t that customers don’t want to leave reviews. It’s that most businesses don’t have a system that makes it easy and automatic.
This article breaks down the simplest, most reliable way to consistently get more high-quality reviews, without begging, bribing, or overthinking it.
1. Make Asking Part of the Job, Not an Afterthought
If you wait until the end of the week, or worse, the end of the month, to remember to ask for reviews, it won’t happen.
The easiest fix? Bake it into your process.
At the end of every job:
- The tech or office staff thanks the customer
- They say something simple:
“Hey, you’ll get a quick text from us with a review link. It would really help us out if you could share your experience.”
It takes 10 seconds. But it works because it’s part of the routine, not a random ask.
2. Use a Direct Link. Not “Go Find Us on Google”
One of the biggest mistakes is asking people to leave a review without giving them a direct link. That tiny bit of friction causes most people to skip it entirely.
Fix it:
- Use your Google review link (you can generate this from your Google Business Profile)
- Shorten it with Bit.ly or a custom domain
- Send it by text, not just email, text messages get opened
Example message:
“Thanks again for choosing ABC Heating & Cooling! If you have a moment, we’d love your feedback: [review link]”
Simple, polite, and one tap away.
3. Follow Up (The Friendly Way)
Most customers don’t ignore your first message, they just get distracted. A single reminder 48–72 hours later can double your review rate.
Use the same friendly tone:
“Just checking in. We’d still love your feedback if you have a moment! It helps others find us too. Thanks again: [review link]”
Avoid sounding pushy. Stay positive, and always keep it customer-focused.
4. Don’t Worry About the “Perfect” Time. Ask Every Time
A lot of businesses hold back from asking because they’re not sure if the customer was 100% thrilled. Unless something clearly went wrong, ask anyway.
- A 4-star review is still great
- A thoughtful response to a 3-star review builds trust
- Not asking = not getting
Consistency beats strategy. Ask every time, and let the numbers work in your favor.
5. Bonus: Make It a Team Metric
If your techs are in the field or your CSRs are sending review links, make reviews part of how you measure success.
That doesn’t mean bonuses for every review (which can backfire). But:
- Track review count by team or month
- Celebrate milestones (“100th review this quarter!”)
- Make it fun, visible, and part of the culture
When your team understands that reviews drive trust, calls, and jobs, they’ll help you grow them.
Final Word: Consistency Wins, Not Gimmicks
You don’t need to script every word or chase customers for reviews. You just need a system that:
- Asks every time
- Makes it easy
- Follows up once
- Tracks your progress
The best businesses aren’t begging for reviews. They’re earning them on purpose, by being intentional, consistent, and professional.
And that’s what brings in more calls.
