Introducing Beacon: A Smarter Way to Audit Your Marketing Performance

Many home service businesses invest in marketing without truly knowing what's working. Websites are redesigned, ads are launched, and reviews slowly build — but there’s often little clarity on performance.

That’s why we built Beacon: an AI-powered audit tool that evaluates your digital marketing across four key categories and delivers clear, actionable insights in under 60 seconds.

What Is Beacon?

Beacon is a free online audit that reviews your website, SEO, advertising, and online reputation to provide an overall health score for your marketing. It's designed for home service businesses who want real feedback — without spreadsheets, sales calls, or technical complexity.

Once you enter your business details, Beacon runs automatically and gives you:

• An overall marketing score out of 100
• Category-level scores across four pillars
• Specific, prioritized recommendations

Who It's For

Beacon was created for local businesses — especially those in home services — who want a clear understanding of how their online presence stacks up. Whether you're running a single-location HVAC company or managing dozens of franchise territories, Beacon helps uncover what’s working and what needs attention.

What It Measures

Beacon scores your marketing across four categories:

• Website Performance: Evaluates load time, mobile experience, and user-friendly design.
• Local SEO: Assesses your domain authority, on-page SEO, and content clarity.
• Marketing Effectiveness: Reviews ad visibility, conversion strategy, and lead capture tools.
• Reputation & Reviews: Scores your Google rating, review count, and profile completeness.

Each section contributes to a weighted final score, giving you a balanced snapshot of your digital presence.

How It Works

The audit process is simple. You enter your business and website details into a short form, and Beacon:

• Analyzes your website performance and visibility using live data
• Calculates scores and opportunities using weighted algorithms
• Delivers a clean, visual report with recommended next steps

You’ll receive your results instantly.

Why We Built It

We speak with business owners every week who aren’t sure what’s holding their marketing back. Beacon was designed to make that diagnosis easier — giving you a clear, honest, and fast audit, backed by data and AI.

Try It Now

If you're not sure how your online marketing is performing — or where to improve — Beacon is a simple, effective place to start.

You can try it for free here: https://www.oakwaymarketing.com/audit